Did you know that Instagram is the fastest growing social media platform globally with over two hundred million active users? Although Facebook is still the most popular social network, the real estate industry is growing tired as their organic reach continues to decline. Many agents and brokers are taking notice to the powerful growing network that Instagram has and are putting it to work for their businesses.
Instagram is proactively working with businesses to brand themselves, make their presence known, and engage with followers. One of the ways they do this is by offering a Blog just for businesses that gives inspiration to those looking to connect with prospective clients through Instagram. There are numerous ways to enhance your Instagram experience. Keep reading below to learn of some tools, tips, and apps that can make Instagram become a strong selling tool for your business.
Instagram’s Photo Maps allows you to share photos to your photo map before posting. The geotag feature places a thumbnail of your photo on to a Google map so that you can see where it was taken. If you were to post a home for sale linked to the map along with neighborhood features, restaurants, shopping, and other local features, this would allow prospective clients to research the photo map and potentially prove that this home is in a perfect neighborhood that they would like to buy in.
Instagram also allows you to share up to 15 seconds of video at a time by pressing and holding the record button, then lifting your finger to stop. You can create a home tour by capturing one to two seconds inside of each room. You also have the option of adding previously recorded video from your phone.
SnapWidget is one of many third party services that utilize Instagram’s application programming interface which allows you to showcase your map on your own website.
Flipagram (iOS and Android – free) is an app that creates a short film with audio of your previously taken photos. You can also share these videos or photos by visiting your Instagram from a desktop and clicking the share button. This will generate an embed code that you may use to place in your blog, website, social media, or other sites.
Hyperlapse (iOS-free) is a simple app that allows you to capture high quality time lapse videos, even while in motion.
Cropic Photo Editing app (iOS-free) is designed for those who do not like the square cropping mandate on all Instagram photos. You can overlay a full size landscape photo on a background of your choice so that the entire photo can be seen without cropping it into a square.
There are a multitude of photo collage apps out there, each one offering different options. The ones listed below I have found to be the best:
Photo Grid Photo Collage app (iOS and Android – free) is the number one photo collage app for Android devices and goes beyond simple collages with video editing, freestyle collages, and tons of templates, background designs, and stickers.
Frame Swagg Instagram collage app (iOS-free) may be the simplest, most basic yet still very useful. There are more than 50 layouts plus color combinations. Use their sister app Color Cap (iOS-free) if you would like to add text to your photos.
PicStich Collage app (iOS-free) has the widest selection of photo collage layouts (more than 230 available) that are found within one app. You can add text, use filters, and turn photos into memes.
I hope you will use some of these apps and put them to work for your business. Incorporate Instagram into your social media strategy. Stay active and you will truly see the benefits of this powerful social media network. I would love to hear your thoughts, feedback and your favorite apps for Instagram. Please feel free to comment below.